THE CALL TO UNITE CROSS PLATFORM EVENT

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Twenty-Four Hours of Hope and Healing

How do you execute a 24-hour live-stream that includes world leaders, A-list celebrities, spiritual guides, and front-line healthcare workers? With a combination of trusted leadership, creative vision, incredible talent that only VIVA Creative can deliver.

As UNITE’s creative and production partner, VIVA worked tirelessly to produce an experience that brought messages of hope and healing to a world desperately hurting from a global pandemic. As a true labor of love, working around the clock - seven days a week, VIVA pioneered new ways of creating and capturing videos in the midst of the global shutdown.

Remotely producing hundreds of high-quality videos in just a few weeks, VIVA was the backbone that brought The Call to UNITE to life. This once-in-a-lifetime event featured 200+ of the world’s most inspirational political, cultural, and spiritual leaders across divides – all sharing their own gifts and inspiring the audience to answer the call themselves.

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Uniting Millions Around the World to Stand Together for a Common Purpose

Outcome

20M

People Engaged

45

Countries Reached

24

Hours Of Content

200+

World Leaders

Over 20 Broadcasting Command Locations

Expert Construction and Setup

Assembled and tested in VIVA's pre-visualization studio, the structure was transported and installed at event site, with projectors, sound systems, and branded hardscape.

Intersection of Art & Technology

Utilizing conductive paint, sensors, audio-visual equipment, and code, the wall had over 100 touch points triggering special effects, like video, audio, animation, lighting, and illumination areas to explore.

Vibrant Interactivity

Twenty-six bright orange touchpoints served as a starting point, enticing visitors to interact with the wall and reveal Indeed's brand messages through engaging graphics and animations.

Surprise Elements

Through playful exploration, users discovered super-secret “easter egg” touchpoints, uncovering unexpected elements like a piano-themed logo animation.

"The Call to Unite is not an event. It’s not a book. It doesn’t belong to a group. It’s a voice sounding inside of us. In every crisis, if we listen to our hearts, we can hear the call to unite. It’s what invites us to hope. It’s what guides us to love. It’s what sustains us on the journey to justice."

- Timothy Shriver, Founder of UNITE