MSC CRUISES PROJECTION MAPPING

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Repurposing the Miami Skyline into a Bold Brand Canvas

Projection mapping on the InterContinental Miami Hotel

As part of a larger marketing strategy to launch a new cruise ship, MSC asked VIVA to bring to life the 360-foot tall façade of the InterContinental Hotel in Miami into a dynamic projection-mapped story. Our visual effects and technical production experts achieved Miami's largest experiential marketing display, featuring MSC's new ship on a grand scale with larger-than-life animations and beautiful brand imagery.

Bringing MSC's brand story to life at massive scale took meticulous planning and cutting-edge projection technology to overcome the challenges of the hotel's façade. We strategically placed a combination of large event projectors with precise technical specs to handle extreme angles without compromising quality, clarity, or design.

This innovative projection mapping activation made a huge brand statement, visible for miles as part of the Miami skyline, highlighting MSC's position as a leader in the cruise industry.

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Highlights

Projection Mapping Expertise

In-House Visual & Technical Design

Flawless Campaign Execution

Wide Brand Reach & Community Engagement

With its position overlooking Biscayne Bay and Bayfront Park, the iconic hotel makes an incredible canvas for projection mapping that is visible for miles. This activation engaged the local community and attracted attention from residents and visitors alike. It sparked conversations on social media and increased interest in MSC's offerings, showcasing the effectiveness of projection mapping as a brand canvas for launch events and experiential marketing.

"Our innovative team took advantage of the unique architecture and created exactly what our client imagined. This is an example of a projection mapping project as a resounding success, achieving the goal of making a bold brand statement and engaging people on a large scale. Bring us your biggest, boldest vision, and we bring the energy, creativity, and expertise to bring it to life!"

—Emily Greene, Chief Creative Officer, VIVA Creative