Essence of Luxury with Highlighted Sophistication

The Maserati Levante Trofeo's launch event was an unforgettable spectacle that not only unveiled a magnificent vehicle, but also fully embraced the luxury and performance synonymous with Maserati.

The objectives for the Maserati Levante Trofeo launch were clear: capture the essence of Maserati’s luxury appeal, create an engaging and anticipatory atmosphere for attendees, seamlessly integrate advanced motion graphics in line with the launch moment, and highlight the Levante Trofeo’s sophistication and superior performance through a dramatic vehicle reveal. The key moment involved a never-before-seen automotive reveal that can be viewed in the video below.

To achieve these objectives, VIVA Creative's team utilized a multifaceted approach comprising of content creation, stage design, and flawless execution of a dramatic luxury reveal.

Outcome

• The event was a resounding success, garnering attention for both Maserati’s luxurious new offering and VIVA.
• The attention to detail and atmospheric precision ensured that the Levante Trofeo received the grand introduction it deserved, reflecting the superior craftsmanship and innovation at the heart of Maserati's legacy.
• The Maserati Levante Trofeo launch event was a celebration of luxury and a declaration of excellence. VIVA Creative harnessed the power of atmospheric design, creative content, and experiential innovation to ensure that the spectacle was more than a launch—it was an experience.
• Event imagery featured in Maserati's official vehicle press kit, CNET, MotorAuthority, and more.