MARY KAY VIRTUAL VOICES CAMPAIGN

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Celebrating a Pivotal 50th Anniversary with Virtual Voices

Reimagining the live experience for Mary Kay's largest global audience

VIVA was entrusted with the task of reimagining the live event experience for Mary Kay's 50th Anniversary, a pivotal moment that enhanced the company's position as a world-class beauty brand. Of equal importance, we also helped instill and reinforce a sense of pride and confidence in Mary Kay's sales force through the event experience.

VIVA's innovative design and production concept paved the way for record-breaking success, earning the highest event ratings in Mary Kay's history with over 50,000 attendees.

With such a large global audience, Mary Kay envisioned a campaign that would unite independent consultants and build sisterhood and engagement before, during, and after their flagship event: The Mary Kay Seminar.

VIVA created and produced the highly successful 'Virtual Voices' campaign, which brought seminar attendees together through the power of song. Attendees uploaded videos of themselves singing an original musical anthem. VIVA edited the chorus of voices to play on the jumbo screens during the 50th-anniversary event, uniting the Mary Kay community in harmony and sisterhood.