HANG MEDIA CELEBRITY WATCH PARTIES

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Watch Sports Online with Pro Athletes

VIVA is the creative force behind HANG Media — a portal to watch live sports with your favorite stars. Awarded the "2023 Cynopsis Sports Award" for production innovation, HANG is the top celebrity-fan hub, delivering unforgettable virtual watch parties for major events in pro and college football, basketball, baseball, and soccer.

Since the 2021 launch, over 20 million fans have interacted with sports legends and celebrities, enjoying games, candid conversations, and fun trivia, all while sampling products from leading brands like Coca-Cola and Wells Fargo.

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Reaching Millions of Sports Fans

Dream Come True for Sports Lovers

With HANG, over 20 million sports fans have come face-to-face with their idols – athletes, performers, and influencers – while everyone watches the game on their own TVs. Sports fans have fun and frank conversations with their heroes about life on and off the field, play trivia games, and sample products from sponsors including Coca‐Cola, Wells Fargo, Molson Coors, Dave & Busters, and more.

The Forefront of Sports Entertainment

HANG is leading the direct-to-consumer community for athletes, fans, and brands, bringing the excitement of the game straight to you. HANG aligns brands with top athletes and influencers through social content, a live-stream fan community, real-life events, and organic product and brand integration.

Exclusive Access Virtual Watch Parties

With HANG, you're not just watching the biggest games—you're part of a vibrant community, sharing the screen and interacting with your favorite athletes, celebrities, and influencers in real time. Dive into the world where virtual watch parties become the stage for heart-pounding live sports moments.

Outcome

Award: Winner of the 2023 Cynopsis Sports Award for production innovation, deliver unique virtual watch party experiences, allowing fans to watch games alongside famous athletes.
Athletes: Hundreds of current athletes, including Deebo Samuel, Micah Parsons, Odell Beckham, Jr., DeMar DeRozan and Zach LaVine, have joined legends including Deion Sanders, Kareem Abdul-Jabbar, Bill Walton, and Clint Dempsey, and entertainers including Emmy winners Anthony Anderson and JB Smoove.
Innovation: Hang Media offers a dedicated second-screen experience to be watched alongside the main game on a more personal device.
Fan Engagement: Over 20 million fans have participated since launch.
Demographics: 60% of users are aged between 18 to 44, targeting primarily Gen Z sports fans who seek communal viewing experiences.
Viewer Stats: Average session lasts 1 hour and 19 minutes with an average turnout of 800,000 viewers.
Sponsor Engagements: Recent sponsor Toyota leveraged Hang Media for deep engagement in various events, including the Toyota HBCU NY Classic and the India-Pakistan Cricket World Cup match.
Athlete Interaction: Hangs encourage authentic interactions between fans and athletes, offering athletes a platform to showcase their personalities and endorse products organically.

2023 Production Innovation

"What could be better than dropping famous people into the palm of their hand to watch the game alongside them? Watching a game with your heroes was the inspiration."

—John Klein, CEO of HANG Media