CHRYSLER PACIFICA AWD LAUNCH
An Industry-First Reveal and a Giant Snowglobe
Fiat Chrysler Automobiles (FCA) came to VIVA with a vision to unveil its all-new Pacifica in what would become an industry-first reveal that was the talk of the show. This bold, creative vision imagined an enormous inflatable snow globe on stage with a surprise within. Inside, amid beautiful falling snowflakes, the picture-perfect Chrysler Pacifica would sparkle and shine, visible to the audience, before its theatrical reveal.
The reveal moment was a masterclass in creativity and collaboration. It began with an executive presentation with captivating graphics and animation. The atmosphere was enriched by video showcasing a beautiful snowscape, narrated by a prominent weather reporter's voiceover. Special effects snowflakes danced around the snow globe, as if they were falling inside the glass.Â
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Highlights
The Reveal Moment
In a moment of wonder, children approached the snow globe and gave it a gentle shake, causing it to rise and reveal the Chrysler Pacifica underneath.
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Special Effects of Falling Snow
The reveal was accompanied by a swell of music and effects of falling snow across the stage, capturing Pacifica's blend of practicality and all-terrain luxury.Â
Screen Graphics & Animations
This reveal was a resounding success, with widely publicized media photographs.
Gallery
"Walt Disney said, 'If you can dream it, you can do it!' VIVA brings the energy and expertise to help you achieve your biggest creative visions!"
—Emily Greene, Chief Creative, VIVA Creative