AMERICAN EXPRESS GLOBAL BUSINESS TRAVEL CONFERENCES
World of Prestige with Amex Global Business Travel
American Express Global Business Travel celebrates the extraordinary talent of its top-tier travel agents with a prestigious event called "Pacesetters." Since 2015, VIVA Creative has partnered with AMEX on this grand affair.
The unforgettable annual fĂȘte rewards employee dedication and accomplishment with a special annual trip to a new, exciting destination.
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Global Event Management

Planning & Production
VIVA is responsible for every aspect of the event, from earliest strategy and design conversations to theming, graphics, videos, sessions, networking, activities, and the grand finale awards.

Sponsorship Activation
VIVA collaborates with sponsors like American, Delta, United, Qatar, Lufthansa, Etihad, and more to create custom, entertaining stage moments and branded audience activations.
Outcome
- Enhanced Employee Engagement:Â Recognition events elevate morale and foster a sense of belonging among attendees.
- Networking Opportunities:Â Pacesetter events create a unique platform for top performers within the organization to connect, fostering cross-divisional collaboration, and the sharing of best practices.
- Talent Retention and Attraction:Â Recognizing and celebrating high achievers publicly signals a culture that values extraordinary performance, aiding in both retention and recruitment.
- Strategic Alignment:Â These events reiterate the company's strategic goals and values through the recognition of individuals and teams that embody them. This alignment helps ensure that the organization moves collectively toward its long-term objectives.
- Brand Amplification:Â Celebrating success in a global context showcases the brand's commitment to excellence and its appreciation for talent.
âThank you for everything you do for our customers and for your contribution to powering progress through travel.â
âPaul Abbott, CEO American Express Global Business Travel