AMC THE WALKING DEAD: STORY SYNC FAN EXPERIENCE

Second-Screen Interactive Doorway to The Walking Dead

Building immersive encounters for fans to engage in the zombie apocalypse

AMC is the ultimate destination for premiere storytelling, known for some of the most celebrated original content in television and film history.

VIVA’s first project with AMC involved an extension of the hit franchise The Walking Dead. Through an innovative, real-time, second-screen experience that ran live during the broadcast (and on-demand afterward), viewers engaged with the beats of the show, joining fellow fans in snap polls, trivia, exclusive video, and replays, all while watching the premiere broadcast of the latest episodes live on-air.

With the insight that TWD viewers rarely watched the show without a mobile device in hand, VIVA created a first-of-its-kind experience that enhanced viewership and fan experience by giving them more layers than traditional television could provide. This breakthrough second screen experience was rolled out for subsequent AMC programs such as Breaking Bad and Better Call Saul.

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Highlights

Rabid Fanbase

Designed by VIVA and integrated with AMC’s The Walking Dead brand aesthetic, Story Sync increased viewers and audience engagement through rich, interactive, live content and extensive media attention.

Second-Screen Extension

An award-winning second screen experience (accessible from TWD website) was created with real-time fan chat, opportunities to weigh-in on show content in real time, and fan-focused TWD gamification.

Outcome

Best iPad or Tablet Social TV Application: Social TV Awards
Increased audience interaction while extending the linear show content online
TWD Story Sync was nominated for Outstanding Interactive Program at the 2013 Primetime Creative Arts Emmy Awards
This experience was the foundation for engagement enhancements still in practice today
The experience was extended to Fear the Walking Dead, Breaking Bad, and Better Call Saul
By recognizing the unique demographics of TWD audience, we created a mobile experience tailor-made for them, giving them what we know they wanted—MORE of TWD.

Snap Polls, Cool Trivia, & Exclusive Content

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"As huge fans of the original graphic novels and The Walking Dead TV show, we were honored with the opportunity to extend this apocalyptic universe and open it up to fans across the world."

—Manfred Sprinckmoller, President Post Production, VIVA Creative